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Activia is a delicious, creamy, healthy yogurt that is scientifically proven to help reduce digestive discomfort. It's been found that many people tend to experience minor digestive issues and digestive discomfort; Activia helps reduce this.

Like most yogurts, Activia is made from the bacterial fermentation of milk. But, what makes Activia unique is its exclusive probiotic culture, BifidusActiRegularis. This exclusive probiotic culture is able to survive through your digestive tract to the large intestine. Digestive health is crucial to overall wellness.

The BifidusRegularis culture was specifically chosen for Activia’s healthy yogurt products, and it is recommended to be consumed daily as part of a balanced diet.

Activia is good for you and it also tastes great, so it can be enjoyed any time – for breakfast, lunch, or as a healthy delicious snack. The Activia brand includes a wide selection of healthy laban drinks and yogurts that taste great and promote healthy digestion.

Activia is scientifically proven to improve slower digestive transit and reduce digestive discomfort. But here's what makes its exclusive culture, BifidusActiRegularis, so special.

Its unique culture, is scientifically proven to survive passage through the digestive system, arriving into the gut in great quantities.

Q: Don’t all yogurts have probiotics?

A: All yogurts contain Lactobacillus bulgaricus and Streptococcus thermophilus, but not all yogurts contain probiotics. Lactobacillus bulgaricus and Streptococcus thermophilus are bacteria used to ferment milk to create unique dairy products. On the other hand, probiotics are live friendly bacteria that have been scientifically studied and when consumed in sufficient amounts provide a health benefit beyond basic nutrition. Activia yogurt with Bifidobacterium lactis, our exclusive probiotic culture, has been studied and shown to provide a specific digestive health benefit. Activia may help reduce the frequency of minor digestive discomfort.*

*Consume twice a day for two weeks as part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort, and rumbling.


Q: Does Activia work?

A: Several probiotics have been shown to provide a benefit when consumed in yogurt. We chose our exclusive probiotic strain for its remarkable ability to survive in yogurt products. Activia's exclusive probiotic has also been studied and shown to survive passage through the entire gastrointestinal tract. Two double-blind, randomized, placebo-controlled studies show that Activia may help reduce the frequency of minor digestive discomfort when consumed twice a day for two weeks as part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort, and rumbling.


Q: Is Activia good for you?

A: Activia products are suitable for the whole family and can be included as part of a balanced diet and healthy lifestyle.


Q: What does Activia do?

A: Activia may help reduce the frequency of minor digestive discomfort when consumed twice a day for two weeks as part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort, and rumbling.


Q: How is Activia probiotic yogurt different than the other yogurts?

A: All yogurts are made with Lactobacillus bulgaricus and Streptococcus thermophilus, but most yogurts do not contain probiotics. Probiotics are live friendly bacteria that have been scientifically studied and when consumed in sufficient amounts provide a health benefit beyond basic nutrition. Activia yogurts contain Lactobacillus bulgaricus, Streptococcus thermophilus, Lactococcus lactis AND our unique probiotic culture, Bifidobacterium lactis.


Q: Why does Activia need "billions of its exclusive probiotic?"

A: Since 2006, when Activia was launched, it has contained billions of our exclusive probiotic in every cup. Activia yogurt's exclusive probiotic culture was specifically selected because of its ability to survive passage through the digestive system and reach the large intestine in sufficient amounts. Two double-blind, randomized, placebo-controlled studies show that Activia may help reduce the frequency of minor digestive discomfort when consumed twice a day for two weeks as part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort, and rumbling.


Q: Is it better to consume probiotics through pills or by eating foods with probiotics?

A: There are several reasons why probiotic foods are the preferred choice for getting probiotic bacteria over pills. Consuming probiotics through dairy foods allows the stomach acids to be buffered and increases the chance that the probiotics will survive and make it to the intestine. Probiotic supplements in the form of pills don’t usually provide nutrients that the cultures found in probiotic foods like yogurt produce during fermentation. Finally, fermented dairy products, like yogurt, are also a source of nutrients that are critical for good health such as calcium, protein, and potassium.